ISCO Unit Group 4227 Survey And Market Research Interviewers

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Definition

Survey And Market Research Interviewers: Survey and market research interviewers interview people and record their responses to survey and market research questions on a range of topics.

Tasks include -

(a) contacting individuals by telephone or in person and explaining the purpose of the interview;

(b) asking questions following the outlines of questionnaires and surveys;

(c) recording responses on paper or entering responses directly into a computer database through computer-assisted interviewing systems;

(d) identifying and resolving inconsistencies in responses;

(e) providing feedback to survey sponsors concerning problems in obtaining valid data.

Examples of the occupations classified here:

- Market research interviewer

- Public opinion interviewer

- Survey interviewer


Occupations

Occupation Title
C4227.1 ISCO Occupation Group 4227.1 Market Research Interviewer
C4227.2 ISCO Occupation Group 4227.2 Survey Enumerator

Higher Level