ISCO Occupation Group 4227.1 Market Research Interviewer
From Open Risk Manual
Definition
Market Research Interviewer:
Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use interview techniques to draw as much information as possible by contacting people via telephone calls, by approaching them face-to-face or by by virtual means. They pass this information to experts for drawing analysis.
Essential Skills
- Evaluate Interview Reports
- Tabulate Survey Results
- Explain Interview Purposes
- Communication
- Document Interviews
- Prepare Survey Report
- Information Confidentiality
- Perform Market Research
- Prepare Market Research Reports
- Interview Techniques
- Adhere To Questionnaires
- Capture People'S Attention
- Use Communication Techniques
- Respond To Enquiries
- Use Different Communication Channels
- Survey Techniques
- Conduct Research Interview
Optional Skills
- Analyse Call Performance Trends
- Politics
- Visual Presentation Techniques
- Speak Different Languages
- Conduct Qualitative Research
- Present Reports
- Interview Focus Groups
- Perform Mystery Shopping
- Contact Customers
- Analyse Data About Clients
- Data Quality Assessment
- Study Topics
- Statistics
- Design Questionnaires
- Customer Insight
- Market Research
- Perform Data Analysis
- Use Shorthand
- Adapt Communication Style According To Recipient
- Revise Questionnaires
- Communicate By Telephone
- Apply Grammar And Spelling Rules
- Conduct Quantitative Research
- Psychology
Alternative Names
- Market Research Interviewers
- Marketing Recruiter
- Public Opinion Researcher
- Mystery Shopper
- Phone Interviewer
- Survey Interviewer
- Research Interviewer
- Market Research Representative
- Market Research Analyst
