Difference between revisions of "Distribution Channel"
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== Definition == | == Definition == | ||
| − | A '''Distribution Channel''' is the means by which a company communicates with and reaches its Customer | + | A '''Distribution Channel''' is the means by which a company communicates with and reaches its [[Customer Segment]] to deliver its [[Value Proposition]]. |
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| + | A distribution channel is defined most visibly by the medium used for information exchange (e.g., digital or paper based) and the interaction setup (e.g., bilateral, private, public etc.) through which the communication happens. | ||
Communication, distribution, and sales Channels comprise a company’s interface with customers. They require investment to setup and are optimized to meet a given [[Customer Segment]]. | Communication, distribution, and sales Channels comprise a company’s interface with customers. They require investment to setup and are optimized to meet a given [[Customer Segment]]. | ||
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* [[Origination Channel]] | * [[Origination Channel]] | ||
| + | [[Category:Business Model Risk Ontology]] | ||
[[Category:Business Models]] | [[Category:Business Models]] | ||
Latest revision as of 17:06, 16 May 2024
Definition
A Distribution Channel is the means by which a company communicates with and reaches its Customer Segment to deliver its Value Proposition.
A distribution channel is defined most visibly by the medium used for information exchange (e.g., digital or paper based) and the interaction setup (e.g., bilateral, private, public etc.) through which the communication happens.
Communication, distribution, and sales Channels comprise a company’s interface with customers. They require investment to setup and are optimized to meet a given Customer Segment.
