Customer Segment

From Open Risk Manual

Definition

A Customer Segment is any of the different groups of people or organizations that an enterprise aims to reach and serve

The customer segmentation is an internal attribute of a particular business model (Competitors may be segmenting the market differently).

  • A key aspect of each Customer Segment is it size (number of clients).
  • Another key aspect is the purchasing power (sometimes called wallet size) or related indicator of economic status of the Customer.
  • Another attribute with possible relationship risk implications is the sophistication of customers (financial literacy, general knowledge of the products / services they purchase).

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