ISCO Occupation Group 2432.9 Public Relations Officer
From Open Risk Manual
Definition
Public Relations Officer: Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Essential Skills
- Analyse External Factors Of Companies
- Use Different Communication Channels
- Conduct Public Presentations
- Corporate Social Responsibility
- Diplomatic Principles
- Communication Principles
- Strategic Planning
- Draft Press Releases
- Establish Relationship With The Media
- Integrate Strategic Foundation In Daily Performance
- Forming Of Public Opinion
- Develop Communication Strategies
- Perform Interviews
- Develop Public Relations Strategies
- Advise On Public Relations
- Rhetoric
- Prepare Presentation Material
- Perform Public Relations
- Organise Press Conferences
- Advise On Public Image
- Protect Client Interests
- Market Research
- Speak In Public
Optional Skills
- Carry Out Forum Moderation
- Apply Diplomatic Principles
- Perform Business Analysis
- Develop Creative Ideas
- Identify Customer'S Needs
- Build International Relations
- Compile Content
- Copyright Legislation
- Plan Marketing Campaign
- Psychological Concepts
- Give Live Presentation
- Cost Management
- Liaise With Quality Assurance
- Speak Different Languages
- Implement Marketing Strategies
- Develop Promotional Tools
- Use Analytics For Commercial Purposes
- Content Marketing Strategy
- Work Closely With News Teams
- Follow The News
- Types Of Media
- Government Representation
- Coordinate Advertising Campaigns
- Build Community Relations
- Develop Professional Network
- Social Media Management
- Liaise With Politicians
- Analyse Internal Factors Of Companies
- Build Business Relationships
- Company Policies
- Advise On Communication Strategies
Alternative Names
- Media Relations Officer
- Public Affairs Officer
- Communications Officer
- Media Consultant
- Press Relations Officer
- Public Information Officer
- Public Relations Coordinator
- Press Secretary
- Media Coordinator
- Press Consultant
Specializations
| Specialization | Title |
|---|---|
| C2432.9.1 | ISCO Specialization 2432.9.1 Spokesperson |
