ISCO Specialization 2432.9.1 Spokesperson
From Open Risk Manual
Definition
Spokesperson: Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Essential Skills
- Perform Public Relations
- Corporate Social Responsibility
- Use Different Communication Channels
- Perform Interviews
- Communication Principles
- Prepare Presentation Material
- Rhetoric
- Conduct Public Presentations
- Speak In Public
- Diplomatic Principles
- Analyse External Factors Of Companies
- Forming Of Public Opinion
- Protect Client Interests
- Establish Relationship With The Media
- Develop Communication Strategies
Optional Skills
- Build Business Relationships
- Apply Diplomatic Principles
- Build Community Relations
- Types Of Media
- Develop Promotional Tools
- Speak Different Languages
- Organise Press Conferences
- Develop Professional Network
- Draft Press Releases
- Work Closely With News Teams
- Advise On Public Relations
- Liaise With Politicians
- Follow The News
- Market Research
- Advise On Public Image
- Give Live Presentation
- Implement Marketing Strategies
- Identify Customer'S Needs
Alternative Names
- Spokeswoman
- Public Relations Officer
- Spokesman
- Company Spokesperson
- Communications Officer
- Public Relations Coordinator
- Media Relations Specialist
- Press Secretary
- Media Coordinator
