ISCO Specialization 1221.3.2 Marketing Manager
From Open Risk Manual
Definition
Marketing Manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Essential Skills
- Impart Business Plans To Collaborators
- Marketing Mix
- Define Measurable Marketing Objectives
- Analyse Consumer Buying Trends
- Align Efforts Towards Business Development
- Analyse Internal Factors Of Companies
- Manage Profitability
- Corporate Social Responsibility
- Market Research
- Create Annual Marketing Budget
- Analyse Customer Service Surveys
- Integrate Marketing Strategies With The Global Strategy
- Study Sales Levels Of Products
- Track Key Performance Indicators
- Analyse External Factors Of Companies
- Analyse Work-Related Written Reports
- Coordinate Marketing Plan Actions
- Brand Marketing Techniques
- Market Pricing
- Plan Marketing Campaign
- Pricing Strategies
- Perform Market Research
- Integrate Strategic Foundation In Daily Performance
- Collaborate In The Development Of Marketing Strategies
- Content Marketing Strategy
- Evaluate Marketing Content
- Identify Potential Markets For Companies
- Plan Marketing Strategy
Optional Skills
- Manage Schedule Of Tasks
- Negotiate Improvement With Suppliers
- Manage Staff
- Negotiate Terms With Suppliers
- Coordinate Events
- Develop Online Community Plan
- Conduct Mobile Marketing
- Liaise With Managers
- Arrange Event Needs
- Manage The Handling Of Promotional Materials
- Negotiate Sales Contracts
- Identify Market Niches
- Use Different Communication Channels
- Plan Events
- Communicate With Customers
- Forecast Catering Services
- Manage Content Metadata
- Estimate Profitability
- Examine Advertisement Layout
- Merchandising Techniques
- Manage Accounts
- Set Sales Goals
- Perform Risk Analysis
- Contract Law
- Marketing Management
- Recruit Personnel
- Perform Online Data Analysis
- Interpret Financial Statements
- Search Engine Optimisation
- Produce Sales Reports
- Identify Suppliers
- Consumer Law
- Develop Business Plans
- Define Geographic Sales Areas
- Web Analytics
- Evaluate Advertising Campaign
- Keywords In Digital Content
- Carry Out Forum Moderation
- Motivate Employees
- Implement Sales Strategies
- Company Policies
- Statistics
- Perform Product Planning
- Prepare Exhibition Marketing Plan
- Manage Inventory
- Perform Multiple Tasks At The Same Time
- Manage Budgets
- Authoring Software
- Assess Financial Viability
- Use Content Management System Software
- Liaise With Distribution Channel Managers
- Hire Human Resources
- Promote Event
- Use Theoretical Marketing Models
- Use Analytics For Commercial Purposes
- Channel Marketing
- Ensure Cross-Department Cooperation
- Sales Department Processes
- Supervise Sales Activities
- Market Participants
- Financial Capability
- Forecast Sales Over Periods Of Time
- Liaise With Advertising Agencies
- Information Confidentiality
- Content Development Processes
- Social Media Marketing Techniques
- Implement Marketing Strategies
- Carry Out Sales Analysis
- Customer Insight
- Apply Strategic Thinking
- Abide By Business Ethical Code Of Conducts
- Manage Feedback
- Sales Argumentation
- Integrate Headquarter'S Guidelines Into Local Operations
- Provide Written Content
- Maintain Relationship With Suppliers
- Create Content Title
- Make Strategic Business Decisions
- Perform Project Management
- Create Solutions To Problems
- Research Website Users
- Teach Marketing Principles
- Accounting Techniques
- Show Entrepreneurial Spirit
- Marketing Principles
- Assist In The Practical Actions For Developing Marketing Campaigns
- Below-The-Line Technique
- Behavioural Science
- Project Management
- Business Intelligence
- Cost Management
- Manage Event Structure Installation
- Evaluate Performance Of Organisational Collaborators
- Select Optimal Distribution Channel
- E-Commerce Systems
- Manage Personnel
- Market Entry Strategies
- Inspect Data
- Follow Up Online User Requests
- Trading Law
- Apply Social Media Marketing
- Online Moderation Techniques
- Report Accounts Of The Professional Activity
- International Trade
- Manage Distribution Channels
- Manage Content Development Projects
- Approve Advertising Campaign
- Telemarketing
- Develop Product Design
- Employment Law
- Customer Segmentation
- Public Relations
- Conflict Management
- Sales Strategies
- Investigate Customer Complaints
- Conduct Search Engine Optimisation
- Communication Principles
- Develop Professional Network
- Ensure Customer Focus
- Analyse Data About Clients
- Identify Ict User Needs
- Social Media Management
- Store Design Layout
- Translate Requirement Concepts Into Content
- Write Work-Related Reports
- Present Arguments Persuasively
- Prepare Visual Data
- Teamwork Principles
- Organise On-Site Amenities
- Capture People'S Attention
- Create Media Plan
- Analyse Supply Chain Strategies
Alternative Names
- Advertising Sales Manager
- Promotions Manager
- Marketing Executive
- Telemarketing Manager
- Product Marketing Manager
- Market Manager
- Sales And Marketing Manager
- Marketing And Promotions Manager
- Market Development Manager
- Marketing Director
