ISCO Occupation Group 1221.3 Chief Marketing Officer
From Open Risk Manual
Definition
Chief Marketing Officer: Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.
Essential Skills
- Market Analysis
- Integrate Marketing Strategies With The Global Strategy
- Analyse External Factors Of Companies
- Interpret Financial Statements
- Manage Profitability
- Plan Marketing Strategy
- Track Key Performance Indicators
- Study Sales Levels Of Products
- Create Annual Marketing Budget
- Identify Potential Markets For Companies
- Analyse Work-Related Written Reports
- Align Efforts Towards Business Development
- Content Marketing Strategy
- Use Analytics For Commercial Purposes
- Analyse Consumer Buying Trends
- Market Pricing
- Analyse Internal Factors Of Companies
- Marketing Mix
- Plan Marketing Campaign
- Business Management Principles
- Evaluate Marketing Content
- Brand Marketing Techniques
- Liaise With Managers
- Define Measurable Marketing Objectives
Optional Skills
- Analyse Supply Chain Strategies
- Use Theoretical Marketing Models
- Social Media Marketing Techniques
- E-Commerce Systems
- Financial Capability
- Consumer Law
- Develop Public Relations Strategies
- Impart Business Plans To Collaborators
- Subsidiary Operations
- Implement Marketing Strategies
- Customer Segmentation
- Trading Law
- International Trade
- Printing Techniques
- Market Entry Strategies
- Customer Insight
- Liaise With Advertising Agencies
- Prospect New Customers
- Project Management
- Perform Market Research
- Graphic Design
- Manage Development Of Promotional Material
- Communicate With Customer Service Department
- Coordinate Marketing Plan Actions
- Quality Assurance Methodologies
- Trendwatching
- Statistics
Alternative Names
- Chief Commercial Strategy Officer
- Senior Marketing Officer
- Director Of Marketing
- Chief Commercial Strategist
- Head Of Marketing
- Chief Commercial Officer
Specializations
| Specialization | Title |
|---|---|
| C1221.3.2 | ISCO Specialization 1221.3.2 Marketing Manager |
| C1221.3.3 | ISCO Specialization 1221.3.3 Promotion Manager |
| C1221.3.1 | ISCO Specialization 1221.3.1 Destination Manager |
