From Open Risk Manual


Competitors is the set of all external organizations that operate or have the potential to operate in providing a competing Value Proposition to customers. Competitors may use similar or different business models.

Competitors may operate under similar or distinct business models. They may have substantially different track record, resources, partnerships, distribution channels and customer relationships. The key metric linked to a competitive landscape is the market share of each participant, but the net profitability of each is also an important metric.