Difference between revisions of "Customer Segment"
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* A key aspect of each Customer Segment is it size (number of clients). | * A key aspect of each Customer Segment is it size (number of clients). | ||
* Another key aspect is the purchasing power (sometimes called wallet size) or related indicator of economic status of the Customer. | * Another key aspect is the purchasing power (sometimes called wallet size) or related indicator of economic status of the Customer. | ||
| − | * Another attribute with possible relationship risk implications is the sophistication of customers ( | + | * Another attribute with possible relationship risk implications is the sophistication of customers ([[Financial Literacy]], general knowledge of the products / services they purchase). |
[[Category:Business Models]] | [[Category:Business Models]] | ||
Latest revision as of 16:28, 31 March 2022
Definition
A Customer Segment is any of the different groups of people or organizations that an enterprise aims to reach and serve
The customer segmentation is an internal attribute of a particular business model (Competitors may be segmenting the market differently).
- A key aspect of each Customer Segment is it size (number of clients).
- Another key aspect is the purchasing power (sometimes called wallet size) or related indicator of economic status of the Customer.
- Another attribute with possible relationship risk implications is the sophistication of customers (Financial Literacy, general knowledge of the products / services they purchase).
