View source for Customer Segment

== Definition ==
A '''Customer Segment''' is any of the different groups of people or organizations that an enterprise aims to reach and serve 

The customer segmentation is an internal attribute of a particular business model (Competitors may be segmenting the market differently). 
* A key aspect of each Customer Segment is it size (number of clients). 
* Another key aspect is the purchasing power (sometimes called wallet size) or related indicator of economic status of the Customer.
* Another attribute with possible relationship risk implications is the sophistication of customers ([[Financial Literacy]], general knowledge of the products / services they purchase). 

[[Category:Business Models]]