Difference between revisions of "Advertising"
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== Definition == | == Definition == | ||
| − | '''Advertising'''. | + | '''Advertising'''. In the context of the [[Financial Competence Framework]], ''Advertising'' is a topic in the [[:Category:Financial Landscape | Financial Landscape]] subject matter domain.<ref>European Union/OECD (2022), Financial competence framework for adults in the European Union</ref> |
| + | |||
| + | == Competences == | ||
| + | Mastering the role of Advertising in financial literacy context requires the following competences: | ||
| + | |||
| + | {| class="wikitable sortable" | ||
| + | |- | ||
| + | ! Code !! Competency Description !! Competency Type | ||
| + | |- | ||
| + | | 558 || Recognizes that marketing practices, biased presentation of information, the media, peer pressure and social media can have an impact on personal financial decisions || Knowledge | ||
| + | |- | ||
| + | | 559 || Understands that online adverts can be tailor-made || Knowledge | ||
| + | |- | ||
| + | | 560 || Conscious of the role of advertising in promoting certain types of products or services and the impact of the personal digital footprint on the type of advertising that is shown online || Knowledge | ||
| + | |- | ||
| + | | 561 || Develops strategies to minimise unintended consequences of marketing practices, biased presentation of information (via interfaces) and social pressure on personal financial decisions || Skill | ||
| + | |- | ||
| + | | 562 || Takes steps to make objective decisions about the value of an advertised financial product or service || Skill | ||
| + | |- | ||
| + | | 563 || Motivated to take action in case of false advertising || Attitude | ||
| + | |} | ||
== Service Domain == | == Service Domain == | ||
Develop the plan for and oversee advertising campaign activity. | Develop the plan for and oversee advertising campaign activity. | ||
| + | == References == | ||
| + | <references/> | ||
| + | |||
| + | [[Category:Financial Landscape | Financial Landscape]] | ||
[[Category:BIAN Service Domain]] | [[Category:BIAN Service Domain]] | ||
| − | |||
Latest revision as of 16:39, 1 April 2022
Definition
Advertising. In the context of the Financial Competence Framework, Advertising is a topic in the Financial Landscape subject matter domain.[1]
Competences
Mastering the role of Advertising in financial literacy context requires the following competences:
| Code | Competency Description | Competency Type |
|---|---|---|
| 558 | Recognizes that marketing practices, biased presentation of information, the media, peer pressure and social media can have an impact on personal financial decisions | Knowledge |
| 559 | Understands that online adverts can be tailor-made | Knowledge |
| 560 | Conscious of the role of advertising in promoting certain types of products or services and the impact of the personal digital footprint on the type of advertising that is shown online | Knowledge |
| 561 | Develops strategies to minimise unintended consequences of marketing practices, biased presentation of information (via interfaces) and social pressure on personal financial decisions | Skill |
| 562 | Takes steps to make objective decisions about the value of an advertised financial product or service | Skill |
| 563 | Motivated to take action in case of false advertising | Attitude |
Service Domain
Develop the plan for and oversee advertising campaign activity.
References
- ↑ European Union/OECD (2022), Financial competence framework for adults in the European Union
