Key Performance Indicators

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Definition

Key Performance Indicators (KPIs) are metrics that indicate the performance of a policy or action, such as tracking changes in targeted outcomes. They are usually metrics (measures) used within an entity / corporation as part of its internal management.

Example

  • Measuring the performance of one department or process against another one with respect to revenues, sales lead conversion, costs, customer support, and so on.
  • The quantity of wind power generated in a country may be used as an indicator for a production tax credit for wind power.
  • Benchmark measurement based on objectives, targets and defined industry standards