Franchise Risk: Difference between revisions
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Latest revision as of 12:16, 28 September 2021
Definition
Franchise Risk. Franchise risk captures the impact of external or internal risk factors on the perceived long term (franchise) value of the firm.
Internal Risk Factors
- Business Model Risk (design, viability, implementation, execution)
- Management Skill / Integrity
- Key Person Risk
External Risk Factors
- Business Model Risk (external market developments)
- Political Risk
