ISCO Specialization 2431.10.1 Advertising Media Planner
From Open Risk Manual
Definition
Advertising Media Planner: Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
Essential Skills
- Cope With Challenging Demands
- Create Media Schedule
- Meet Expectations Of Target Audience
- Advertising Techniques
- Types Of Media
- Cooperate With Colleagues
- Work With Advertising Professionals
- Create Media Plan
- Media Planning
- Perform Media Outlets Research
- Copyright Legislation
- Meet Deadlines
- Market Research
Optional Skills
- Perform Project Management
- Draw Conclusions From Market Research Results
- Apply Statistical Analysis Techniques
- Develop Media Strategy
- Identify Customer'S Needs
- Monitor Media Industry Research Figures
- Below-The-Line Technique
- Statistics
- Buy Advertising Space
- Present Arguments Persuasively
- Evaluate Advertising Campaign
- Social Media Management
- Approve Advertising Campaign
- Manage Contracts
- Study Sales Levels Of Products
- Pay-Per-Click
- Search Engine Optimisation
- Persuade Clients With Alternatives
- Demography
- Conduct Public Presentations
- Coordinate Advertising Campaigns
- Social Media Marketing Techniques
- Business Model
Alternative Names
- Media Manager
- Media Planner / Buyer
- Media Planning Strategist
- Media Planning Manager
- Media Planning Executive
- Media Planning Expert
- Digital Media Planner
- Senior Media Planner
- Junior Media Planner
- Media Planner
- Media Coordinator
