ISCO Specialization 1222.1.2 Public Relations Manager
From Open Risk Manual
Definition
Public Relations Manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Essential Skills
- Forming Of Public Opinion
- Protect Client Interests
- Advise On Public Image
- Conduct Public Presentations
- Establish Relationship With The Media
- Public Relations
- Communication Principles
- Rhetoric
- Build Community Relations
- Prepare Presentation Material
- Perform Public Relations
- Develop Public Relations Strategies
- Integrate Strategic Foundation In Daily Performance
- Strategic Planning
- Develop Media Strategy
- Analyse External Factors Of Companies
- Draft Press Releases
- Liaise With Local Authorities
- Corporate Social Responsibility
- Market Research
- Diplomatic Principles
- Organise Press Conferences
- Advise On Public Relations
- Develop Communication Strategies
- Perform Interviews
- Use Different Communication Channels
Optional Skills
- Government Policy Implementation
- Present A Cause
- Build Business Relationships
- Archive Documentation Related To The Work
- Develop Creative Ideas
- Desktop Publishing
- Business Strategy Concepts
- Political Parties
- Ensure Information Transparency
- Advertising Techniques
- Ensure Cross-Department Cooperation
- Manage Project Metrics
- Forecast Organisational Risks
- Implement Marketing Strategies
- Build International Relations
- Manage Visual Communications
- Apply Grammar And Spelling Rules
- Draw Conclusions From Market Research Results
- Political Science
- Coordinate Marketing Plan Actions
- Types Of Media
- Manage Creative Department
- Carry Out Forum Moderation
- Make Price Recommendations
- Content Marketing Strategy
- Writing Style Guides
- Government Representation
- Marketing Department Processes
- Develop Promotional Tools
- Political Campaigning
- Perform Business Analysis
- Apply Diplomatic Principles
- Manage Contracts
- Apply Strategic Thinking
- Identify Clients' Needs
- Copyright Legislation
- Recruit Employees
- Search Engine Optimisation
- Apply Social Media Marketing
- Provide Cost Benefit Analysis Reports
- Manage Online Communications
- Monitor Political Campaigns
- Manage Budgets
- Social Media Management
- Advise On Communication Strategies
- Perform Project Management
- Collaborate In The Development Of Marketing Strategies
- Represent The Organisation
- Manage Development Of Promotional Material
- Manage Staff
- Develop Professional Network
- Analyse Internal Factors Of Companies
- Marketing Principles
- Give Live Presentation
- Manage Media Services Department
- Grammar
- Use Analytics For Commercial Purposes
- Examine Advertisement Layout
- Coordinate Advertising Campaigns
- Disseminate Internal Communications
- Psychological Concepts
- Proofread Text
- Speak Different Languages
- Establish Communication With Foreign Cultures
- Analyse Problems For Opportunities
- Graphic Design
- Liaise With Politicians
- Manage Account Department
- Manage The Handling Of Promotional Materials
- Document Project Progress
- Perform Fundraising Activities
- Pricing Strategies
- Humanitarian Aid Actors
- Monitor Political Conflicts
- Survey Techniques
- Company Policies
- Work Closely With News Teams
- Compile Content
- Approve Advertising Campaign
- Identify Customer'S Needs
- Office Software
- Evaluate Advertising Campaign
Alternative Names
- Public Information Coordinator
- Press Office Manager
- Publicity Manager
- Corporate Profiler
- Marketing And Communications Manager
- Spokesperson
- Corporate Affairs Manager
- Public Information Manager
- Public Relations Consultant
- Media Relations Manager
- Public Affairs Manager
- Communications Manager
- Communications Officer
- Public Relations Specialist
