ISCO Occupation Group 2431.4 Brand Manager
From Open Risk Manual
Definition
Brand Manager: Brand managers analyse and plan the way a brand is positioned on the market.
Essential Skills
- Implement Sales Strategies
- Stimulate Creativity In The Team
- Apply Strategic Thinking
- Define Brand Identity
- Create Brand Guidelines
- Create Annual Marketing Budget
- Plan Marketing Campaign
- Perform Customers’ Needs Analysis
- Implement Marketing Strategies
- Have Computer Literacy
- Perform Brand Analysis
- Select Optimal Distribution Channel
- Sales Strategies
- Manage Staff
- Execute Marketing Plan
- Set Brand Positioning
- Comprehend Financial Business Terminology
- Perform Market Research
- Maintain Financial Records
- Lead The Brand Strategic Planning Process
- Company Policies
- Channel Marketing
- Manage Brand Assets
- Apply Social Media Marketing
- Coordinate Advertising Campaigns
- Design Brand'S Online Communication Plan
- Identify New Business Opportunities
- Carry Out Sales Analysis
- Carry Out Naming Strategies
Optional Skills
- Build Rapport With People From Different Cultural Backgrounds
- Manage Budgets
- Seek Innovation In Current Practices
- Price Product
- Conduct Search Engine Optimisation
- Employment Law
- Maintain Relationship With Suppliers
- Carry Out Event Management
- Perform Multiple Tasks At The Same Time
- Plan New Packaging Designs
Alternative Names
- Marketing Development Manager
- Brand Marketing Manager
- Formula Manager
- Trainee Brand Manager
- Graduate Brand Manager
- Brand Development Manager
- Brand Executive
- Senior Brand Manager
- Market Development Executive
- Marketing Manager (Brand Development)
- Assistant Brand Manager
