ISCO Occupation Group 2431.2 Advertising Media Buyer
From Open Risk Manual
Definition
Advertising Media Buyer: Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans in the communications part through the most suited media outlet.
Essential Skills
- Negotiate Terms With Suppliers
- Manage Contracts
- Manage Budgets
- Identify Customer'S Needs
- Meet Expectations Of Target Audience
- Present Arguments Persuasively
- Copyright Legislation
- Develop Professional Network
- Buy Advertising Space
- Media Planning
- Types Of Media
- Study Sales Levels Of Products
Optional Skills
- Develop Online Community Plan
- Create Media Schedule
- Evaluate Advertising Campaign
- Manage Online Communications
- Demography
- Document Interviews
- Create Media Plan
- Negotiate Buying Conditions
- Media Studies
- Perform Media Outlets Research
- Analyse Consumer Buying Trends
- Monitor Media Industry Research Figures
- Draw Conclusions From Market Research Results
- Advertising Techniques
- Coordinate Advertising Campaigns
- Use Analytics For Commercial Purposes
- Marketing Principles
- Polling Techniques
Alternative Names
- Radio Buyer
- Tv Buyer
- International Media Buyer
- Advertising Media Specialist
- Media Buyer And Planner
- Media Space Buyer
- Media And Advertising Buyer
- Radio Media Buyer
- Senior Media Buyer
- Media Buyer
- Media Buyer & Planner
- Space Buyer
- Press Buyer
- Advertisment Media Buyer
