Disruptive Innovation

From Open Risk Manual


Disruptive Innovation. It is an innovation that completely changes the way people do something (for instance, e-commerce versus physical in-store shopping). It describes innovations that improve products or services in unexpected ways. This innovation changes both the way things are done and the market. The smartphone is an example of a disruptive innovation. It changes completely the way in which users connect to the computer services and among themselves.

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