NACE Class 73.2 - Market research and public opinion polling
From Open Risk Manual
Definition
Market research and public opinion polling class
Description
This class includes:
- investigation into market potential, awareness, acceptance and familiarity of goods and services and buying habits of consumers for the purpose of sales promotion and development of new goods and services, including statistical analyses of the results
- investigation into collective opinions of the public about political, economic and social issues and statistical analysis thereof
