ISCO Specialization 1221.3.3 Promotion Manager
From Open Risk Manual
Definition
Promotion Manager: Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
Essential Skills
- Track Key Performance Indicators
- Align Efforts Towards Business Development
- Plan Marketing Campaign
- Analyse External Factors Of Companies
- Market Pricing
- Impart Business Plans To Collaborators
- Integrate Marketing Strategies With The Global Strategy
- Analyse Consumer Buying Trends
- Liaise With Distribution Channel Managers
- Manage Profitability
- Evaluate Marketing Content
- Develop Professional Network
- Market Research
- Manage Budgets
- Manage The Handling Of Promotional Materials
- Perform Market Research
- Organise On-Site Amenities
- Identify Potential Markets For Companies
- Below-The-Line Technique
- Study Sales Levels Of Products
- Create Annual Marketing Budget
- Liaise With Advertising Agencies
- Plan Marketing Strategy
- Capture People'S Attention
- Analyse Customer Service Surveys
- Pricing Strategies
- Communication Principles
- Corporate Social Responsibility
- Analyse Work-Related Written Reports
- Analyse Internal Factors Of Companies
- Define Measurable Marketing Objectives
- Collaborate In The Development Of Marketing Strategies
- Marketing Mix
- Create Media Plan
- Content Marketing Strategy
- Integrate Strategic Foundation In Daily Performance
Optional Skills
- Assist In The Practical Actions For Developing Marketing Campaigns
- Evaluate Advertising Campaign
- Examine Advertisement Layout
- Brand Marketing Techniques
- Forecast Catering Services
- Coordinate Marketing Plan Actions
- Assess Financial Viability
- Hire Human Resources
- Arrange Event Needs
- Coordinate Events
- Marketing Management
- Manage Event Structure Installation
- Approve Advertising Campaign
- Promote Event
- Use Analytics For Commercial Purposes
- Social Media Management
- Manage Distribution Channels
- Plan Events
Alternative Names
- Promotion Director
- Sales Promotion Manager
- Promotions Manager
- Promotions Coordinator
- Promotions Director
- Marketing And Promotion Manager
- Advertising And Promotion Manager
- Promotion Coordinator
