ISCO Occupation Group 2513.2 Search Engine Optimisation Expert
From Open Risk Manual
Definition
Search Engine Optimisation Expert: Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Essential Skills
- Perform Online Data Analysis
- Web Analytics
- Apply Social Media Marketing
- Integrate Content Into Output Media
- Content Marketing Strategy
- Provide Written Content
- Conduct Search Engine Optimisation
- Manage Content Development Projects
- Keywords In Digital Content
- Use Customer Relationship Management Software
- Social Media Marketing Techniques
- Enhance Website Visibility
- Sales Strategies
Optional Skills
- Execute Email Marketing
- Digital Marketing Techniques
- Behavioural Science
- Mobile Marketing
- Perform Market Research
- Create Content Title
- Identify Ict User Needs
- Study Website Behaviour Patterns
- Use Different Communication Channels
- Provide Cost Benefit Analysis Reports
- Plan Digital Marketing
- Translate Requirement Concepts Into Visual Design
- Use Content Management System Software
Alternative Names
- Search Engine Optimisation Specialist
- Seo Specialist
- Search Engine Marketing Specialist
- Search Engine Optimisation Consultant
- Seo Expert
- Growth Hacker
- Search Engine Optimisation Experts
- Search Engine Optimiser
- Seo Experts
- Inbound Marketer
