From Open Risk Manual


Advertising. In the context of the Financial Competence Framework, Advertising is a topic in the Financial Landscape subject matter domain.[1]


Mastering the role of Advertising in financial literacy context requires the following competences:

Code Competency Description Competency Type
558 Recognizes that marketing practices, biased presentation of information, the media, peer pressure and social media can have an impact on personal financial decisions Knowledge
559 Understands that online adverts can be tailor-made Knowledge
560 Conscious of the role of advertising in promoting certain types of products or services and the impact of the personal digital footprint on the type of advertising that is shown online Knowledge
561 Develops strategies to minimise unintended consequences of marketing practices, biased presentation of information (via interfaces) and social pressure on personal financial decisions Skill
562 Takes steps to make objective decisions about the value of an advertised financial product or service Skill
563 Motivated to take action in case of false advertising Attitude

Service Domain

Develop the plan for and oversee advertising campaign activity.


  1. European Union/OECD (2022), Financial competence framework for adults in the European Union