ISCO Occupation Group 2431.10 Marketeer
From Open Risk Manual
Definition
Marketeer: Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
Essential Skills
- Integrate Marketing Strategies With The Global Strategy
- Document Project Progress
- Analyse Internal Factors Of Companies
- Maintain Relationship With Customers
- Marketing Mix
- Use Consulting Techniques
- Market Pricing
- Analyse External Factors Of Companies
- Use Different Communication Channels
- Identify Potential Markets For Companies
- Use Theoretical Marketing Models
- Marketing Principles
- Identify Customer Requirements
- Identify Market Niches
- Respond To Enquiries
- Plan Marketing Strategy
- Conduct Research Interview
- Pricing Strategies
- Carry Out Strategic Research
- Market Analysis
- Define Technical Requirements
- Project Management
Optional Skills
- Channel Marketing
- Develop Creative Ideas
- Plan Marketing Campaign
- Customer Service
- International Trade
- Conduct Search Engine Optimisation
- Evaluate Marketing Content
- Perform Market Research
- Customer Insight
- Social Media Management
- Coordinate Marketing Plan Actions
- Interpret Financial Statements
- Advertising Techniques
- Plan Digital Marketing
- Copyright Legislation
- Social Media Marketing Techniques
- Use Analytics For Commercial Purposes
- Issue Sales Invoices
- Liaise With Advertising Agencies
- Financial Capability
- Make Strategic Business Decisions
- Digital Marketing Techniques
- Sales Strategies
- E-Commerce Systems
- Brand Marketing Techniques
Alternative Names
- Marketeer
- Marketing Campaign Planner
- Marketing Specialist
- Air Transport Marketer
- Strategic Marketing Consultant
- Digital Marketing Strategist
- Sales And Marketing Consultant
- Marketing Advisor
- Marketing Adviser
- Marketing Analyst
Specializations
| Specialization | Title |
|---|---|
| C2431.10.2 | ISCO Specialization 2431.10.2 Ebusiness Manager |
| C2431.10.1 | ISCO Specialization 2431.10.1 Advertising Media Planner |
| C2431.10.3 | ISCO Specialization 2431.10.3 Marketing Assistant |
| C2431.10.4 | ISCO Specialization 2431.10.4 Online Marketer |
