Distribution Channel

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A Distribution Channel is the means by which a company communicates with and reaches its Customer Segments to deliver its Value Proposition. A distribution channel is defined most visibly by the medium (e.g., digital or paper based) and setup (e.g., bilateral, public) through which the communication happens.

Communication, distribution, and sales Channels comprise a company’s interface with customers. They require investment to setup and are optimized to meet a given Customer Segment.

See Also