Customer Segment
From Open Risk Manual
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Definition
A Customer Segment is any of the different groups of people or organizations that an enterprise aims to reach and serve
The customer segmentation is an internal attribute of a particular business model (Competitors may be segmenting the market differently).
- A key aspect of each Customer Segment is it size (number of clients).
- Another key aspect is the purchasing power (sometimes called wallet size) or related indicator of economic status of the Customer.
- Another attribute with possible relationship risk implications is the sophistication of customers (financial literacy, general knowledge of the products / services they purchase).
