Difference between revisions of "Distribution Channel"
From Open Risk Manual
Wiki admin (talk | contribs) |
Wiki admin (talk | contribs) |
||
| Line 1: | Line 1: | ||
== Definition == | == Definition == | ||
| − | A '''Distribution Channel''' is the means by which a company communicates with and reaches its Customer Segments to deliver its Value Proposition. A distribution channel is defined most visibly by the medium (e.g., digital or paper based) and setup (e.g., bilateral, public) through which the communication happens. | + | A '''Distribution Channel''' is the means by which a company communicates with and reaches its [[Customer Segments]] to deliver its Value Proposition. |
| + | |||
| + | A distribution channel is defined most visibly by the medium used for information exchange (e.g., digital or paper based) and the interaction setup (e.g., bilateral, private, public etc.) through which the communication happens. | ||
Communication, distribution, and sales Channels comprise a company’s interface with customers. They require investment to setup and are optimized to meet a given [[Customer Segment]]. | Communication, distribution, and sales Channels comprise a company’s interface with customers. They require investment to setup and are optimized to meet a given [[Customer Segment]]. | ||
Revision as of 17:06, 16 May 2024
Definition
A Distribution Channel is the means by which a company communicates with and reaches its Customer Segments to deliver its Value Proposition.
A distribution channel is defined most visibly by the medium used for information exchange (e.g., digital or paper based) and the interaction setup (e.g., bilateral, private, public etc.) through which the communication happens.
Communication, distribution, and sales Channels comprise a company’s interface with customers. They require investment to setup and are optimized to meet a given Customer Segment.
