ISCO Specialization 1222.1.1 Advertising Manager
From Open Risk Manual
Definition
Advertising Manager: Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Essential Skills
- Forming Of Public Opinion
- Analyse External Factors Of Companies
- Manage Contracts
- Organise Press Conferences
- Copyright Legislation
- Develop Public Relations Strategies
- Develop Creative Ideas
- Draw Conclusions From Market Research Results
- Coordinate Advertising Campaigns
- Coordinate Marketing Plan Actions
- Use Different Communication Channels
- Integrate Strategic Foundation In Daily Performance
- Communication Principles
- Perform Public Relations
- Protect Client Interests
- Diplomatic Principles
- Conduct Public Presentations
- Market Research
- Draft Press Releases
- Rhetoric
- Advise On Public Image
- Perform Interviews
- Advertising Techniques
- Manage Budgets
- Develop Communication Strategies
- Prepare Presentation Material
- Advise On Public Relations
- Corporate Social Responsibility
- Identify Customer'S Needs
- Perform Project Management
- Provide Cost Benefit Analysis Reports
- Strategic Planning
- Establish Relationship With The Media
Optional Skills
- Manage Creative Department
- Pricing Strategies
- Graphic Design
- Collaborate In The Development Of Marketing Strategies
- Manage Account Department
- Desktop Publishing
- Manage Media Services Department
- Receive Actors' Resumes
- Manage Staff
- Give Live Presentation
- Use Analytics For Commercial Purposes
- Advise On Communication Strategies
- Make Price Recommendations
- Examine Advertisement Layout
- Manage Project Metrics
- Manage The Handling Of Promotional Materials
- Recruit Employees
- Approve Advertising Campaign
- Evaluate Advertising Campaign
- Business Strategy Concepts
Alternative Names
- Campaigns Coordinator
- Advertising And Promotions Manager
- Promotions Manager
- Advertising Executive
- Advertising Account Planner
- Advertising Director
- Promotions Coordinator
- Marketing Communication Manager
- Advertising Coordinator
- Advertising Campaign Manager
- Advertising Agency Manager
