ISCO Specialization 1221.3.1 Destination Manager
From Open Risk Manual
Definition
Destination Manager: Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
Essential Skills
- Build A Strategic Marketing Plan For Destination Management
- Coordinate Public-Private Partnerships In Tourism
- Assess An Area As A Tourism Destination
- Lead The Brand Strategic Planning Process
- Comply With Food Safety And Hygiene
- Apply Strategic Thinking
- Oversee The Design Of Touristic Publications
- Plan Digital Marketing
- Manage Budgets
- Set Up Pricing Strategies
- Manage Staff
- Local Area Tourism Industry
- Execute Marketing Plan
- Tourist Resources Of A Destination For Further Development
- Manage Production Of Destination Promotional Materials
- Market Analysis
- Build A Network Of Contacts With Suppliers Of Tourist Services
- Coordinate Efforts Of Stakeholders For Destination Promotion
- Recruit Employees
- Build Business Relationships
- Supervise Crew
- Oversee The Printing Of Touristic Publications
- Select Optimal Distribution Channel
- Manage Distribution Of Destination Promotional Materials
- Geographical Areas Relevant To Tourism
- Perform Market Research
- Sales Strategies
Optional Skills
- Train Employees
- Measure Customer Feedback
- Report Touristic Facts
- Maintain Relationship With Suppliers
- Coordinate Operational Activities
- Develop Working Procedures
- Develop Strategies For Accessibility
- Develop Tourist Information Materials
- Manage Contracts
- Create Annual Marketing Budget
- Deliver Presentations On Tourism
- Design Press Kit For Media
Alternative Names
- Destination Management Organisation (Dmo) Manager
- Destination Development Manager
- Tourism Strategy Manager
- Destination Marketing Manager
- Organisation Manager
