ISCO Occupation Group 2431.3 Advertising Specialist
From Open Risk Manual
Definition
Advertising Specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Essential Skills
- Brainstorm Ideas
- Develop Creative Ideas
- Give Live Presentation
- Copyright Legislation
- Perform Market Research
- Persuade Clients With Alternatives
- Liaise With Advertising Agencies
- Develop Professional Network
- Identify Customer'S Needs
- Advertising Techniques
Optional Skills
- Manage Budgets
- Define Brand Identity
- Create Media Plan
- Approve Advertising Campaign
- Coordinate Advertising Campaigns
- Create Advertisements
- Recommend Market-Related Measures
- Assist In The Practical Actions For Developing Marketing Campaigns
- Follow A Brief
- Brand Marketing Techniques
- Advise On Public Image
- Publishing Market
- Media Studies
- Analyse Cultural Trends
- Examine Advertisement Layout
- Public Relations
- Media Planning
- Draw Conclusions From Market Research Results
- Evaluate Advertising Campaign
- Perform Media Outlets Research
- Types Of Media
- Meet Expectations Of Target Audience
- Collaborate In The Development Of Marketing Strategies
- Analyse Consumer Buying Trends
- Graphic Design
- Develop Public Relations Strategies
- Marketing Principles
- Advise On Public Relations
- Develop Media Strategy
- Monitor Media Industry Research Figures
Alternative Names
- Advertising Adviser
- Advertising Consultant
- Advertising Specialists
- Advertising Strategist
- Brand Specialist
- Advertising Advisor
- Strategic Marketing Specialist
- Advertising Account Manager
- Advertising And Promotional Specialist
