ISCO Occupation Group 2431.1 Advertising Copywriter
From Open Risk Manual
Definition
Advertising Copywriter: Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.
Essential Skills
- Meet Expectations Of Target Audience
- Copyright Legislation
- Advertising Techniques
- Apply Grammar And Spelling Rules
- Product Comprehension
- Follow A Brief
- Brainstorm Ideas
- Write To A Deadline
- Create Advertisements
- Identify Customer'S Needs
- Develop Creative Ideas
Optional Skills
- Lay Out Digital Written Content
- Desktop Publishing
- Develop Media Strategy
- Evaluate Advertising Campaign
- Perform Media Outlets Research
- Practice Humour
- Draft Press Releases
- Perform Market Research
- Typography
- Proofread Text
- Analyse Cultural Trends
- Give Live Presentation
- Apply Desktop Publishing Techniques
- Analyse Consumer Buying Trends
- Conduct Search Engine Optimisation
- Evaluate Writings In Response To Feedback
- Printing Techniques
- Types Of Media
- Create Storyboards
- Coordinate Advertising Campaigns
- Manage Budgets
- Social Media Marketing Techniques
Alternative Names
- Text Writer
- Web Copywriter
- Creative Copy Consultant
- Advertisement Copywriter
- Copy Writer
- Creative Copy Artist
- Commercial Writer
- Continuity Writer
- Copywriting Consultant
- Content Marketer
- Advertising Writer
- Slogan Writer
- Copy Strategist
- Advertising Strategist
- Copy-Based Creative
- Copywriter
- Creative Copy
- Content Writer
