ISCO Occupation Group 2431.11 Market Research Analyst
From Open Risk Manual
Definition
Market Research Analyst: Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.
Essential Skills
- Draw Conclusions From Market Research Results
- Recommend Market-Related Measures
- Visual Presentation Techniques
- Marketing Principles
- Analyse Market Financial Trends
- Prepare Presentation Material
- Prepare Market Research Reports
- Identify Potential Markets For Companies
- Market Research
- Marketing Department Processes
- Analyse Economic Trends
- Present Reports
- Marketing Mix
- Statistics
- Analyse Consumer Buying Trends
- Make Strategic Business Decisions
- Identify Market Niches
- Trendwatching
- Analyse Internal Factors Of Companies
- Analyse External Factors Of Companies
- Perform Market Research
- Identify Customer'S Needs
Optional Skills
- Conduct Qualitative Research
- Design Questionnaires
- Apply Knowledge Of Human Behaviour
- Forecast Economic Trends
- Follow The News
- Tabulate Survey Results
- Document Interviews
- Collaborate In The Development Of Marketing Strategies
- Customer Insight
- Manage Data
- Conduct Quantitative Research
- Mdx
- Gather Data
- Perform Business Analysis
- Apply Statistical Analysis Techniques
- Linq
- Interview Techniques
- Business Analysis
- Query Languages
- Establish Data Processes
- N1Ql
- Sparql
- Customer Service
- Conduct Public Surveys
- Xquery
- Analyse Supply Chain Trends
- Information Confidentiality
- Conduct Research Interview
- Perform Project Management
- Database
- Evaluate Interview Reports
- Deliver Visual Presentation Of Data
- Build Predictive Models
- Document Project Progress
- Perform Data Analysis
- Apply Technical Communication Skills
- Manage Database
- Analyse Big Data
- Customer Segmentation
- Resource Description Framework Query Language
- Data Quality Assessment
- Study Website Behaviour Patterns
- Psychology
- Keep Updated On Innovations In Various Business Fields
- Ldap
Alternative Names
- Market Research Manager
- Market Research Specialist
- Marketing Researcher
- Marketing Research Analyst
- Market Analyst
- Marketing Research Coordinator
- Customer Insight Manager
- Market Researcher
