ISCO Occupation Group 1223.1 Product Manager
From Open Risk Manual
Contents
Definition
Product Manager: Product development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Essential Skills
- Define Technology Strategy
- Perform Market Research
- Develop Communication Strategies
- Persuade Clients With Alternatives
- Market Research
- Product Life-Cycle
- Draw Conclusions From Market Research Results
- Plan Product Management
- Develop New Products
- Manage The Customer Experience
- Oversee Quality Control
- Manage Product Testing
- Develop Promotional Tools
- Prepare Market Research Reports
- Analyse Economic Trends
- Identify Market Niches
- Combine Business Technology With User Experience
- Execute Marketing Plan
- Design Customer Experiences
- Socio-Economic Trends In Your Sector
- Analyse Consumer Buying Trends
- Develop Product Design
- Analyse Market Financial Trends
- Develop Business Plans
Optional Skills
- Product Comprehension
- Maximise Sales Revenues
- Track Key Performance Indicators
- Perform Product Testing
- Manage Profitability
- Carry Out Sales Analysis
- Ensure Products Meet Regulatory Requirements
- Develop Revenue Generation Strategies
- Coordinate Events
- Production Processes
- Study Sales Levels Of Products
- Web Analytics
- Cost Management
- Advise On Communication Strategies
- Manage Feedback
- Quality Standards
- Sales Strategies
- Analyse Cultural Trends
- Analyse Data About Clients
- Product Data Management
- Create Prototype Of User Experience Solutions
- Pricing Strategies
- Manage The Handling Of Promotional Materials
- Manage Production Systems
- Integrate Marketing Strategies With The Global Strategy
- Schedule Production
- Follow Production Schedule
- Provide Improvement Strategies
- Market Pricing
- Apply Strategic Thinking
Alternative Names
- Product Marketing Manager
- Product Developer
- Product Design Engineer
- Research And Development Manager
- Product Development Manager
- Sports Product Engineer
Specializations
| Specialization | Title |
|---|---|
| C1223.1.1 | ISCO Specialization 1223.1.1 Insurance Product Manager |
